Marketing Ideas to Grow Your Club at ECU

Growing your club isn’t just about numbers—it’s about creating an active, engaged community. Whether your club is brand new or well-established, smart marketing can help you attract new members, keep existing ones involved, and build your club’s reputation on campus.

Here are 9 easy and effective marketing ideas to help your club thrive:

1. Hold an Event on Campus

Events are a great way to raise awareness and create memorable experiences. Even a small gathering or stall can make a big impact if it’s visible, fun, and welcoming.

2. Create a Social Media Page

Instagram, Facebook, or even TikTok can help you stay connected and reach new students. Use your socials to share updates, celebrate milestones, and highlight member stories.

3. Promote Through Guild Platforms

Submit your events, photos, or announcements to the Guild’s newsletter or social media channels. It’s a free way to expand your reach beyond your existing members.

4. Create a Brand That Stands Out

Think beyond a logo—what’s your vibe? Choose colours, language, and content that reflect your club’s personality. A strong, consistent brand helps people remember you.

5. Collaborate with Another Club

Team up for an event or campaign. It’s a fun way to reach a new audience and build a stronger club community on campus.

6. Communicate Regularly with Existing Members

Member retention is just as important as recruitment. Keep people engaged through regular emails, group chats, or casual check-ins.

7. Hand Out Flyers

It may be old-school, but flyers still work—especially when paired with free food or giveaways. Hit busy spots like the library or campus cafés.

8. Offer Something Valuable or Free

Think beyond a sausage sizzle—what can you offer that people want? Workshops, exclusive content, or even merch can draw people in.

9. Incentivise Referrals

Encourage your current members to bring a friend along. You could offer small rewards like snack packs, badges, or entries into a giveaway.

Need Help Marketing Your Club?

The Guild is here to support you! If you have an event or initiative you’d like promoted through Guild channels, email operations@ecuguild.org.au or get in touch with your Guild Representative.